PARTNERS

Our Partners

Working locally, we've had the opportunity to make lasting connections.

Our partners help us go beyond the limit of creative expression, and we're glad to be working with them.

FILTHY MOUTH RECORDS

Events, Merch, and more

By Alex Tha Rippa

Filthy Mouth Records is the independent powerhouse led by Alex Tha Rippa (Alexander J. Worrall), a seasoned Regina, Saskatchewan-based hip-hop artist, promoter, and scene builder.

Through Filthy Mouth Records, Alex handles show promotion, publicity, and bookings while actively growing the collective with exclusive merch drops and hands-on tour support alongside his longtime collaborator Doh-Ski (Douglas Woloski). Together, they create raw, high-energy live experiences and keep the underground hip-hop scene in the Prairies alive and thriving.

Alex brings years of real experience to the table — from performing sold-out shows and opening for major names in hip-hop to organizing local events at venues like The Cure, The Lot, The Exchange, and beyond. His energetic style, passion for the culture, and no-nonsense approach make Filthy Mouth Records a go-to force for getting artists on stage, in front of crowds, and building momentum through consistent promotion and touring.

Whether it’s packing out a Regina venue, coordinating cross-province runs, designing and dropping fresh merch, or hyping releases from the Avid Records collaborative circle, Alex and the Filthy Mouth team deliver that gritty, authentic support that helps independent artists turn their music into movement.

We’re proud to partner with Filthy Mouth Records and Alex Tha Rippa because they live the same underground grind Avid Records was created to fuel. Their expertise in live promotion, bookings, and collective-building adds serious muscle to our ecosystem — helping our artists get booked, promoted, and seen across Saskatchewan and beyond.

Learn more about Alex Tha Rippa

Connect with Filthy Mouth Records

The latest video from Filthy Mouth Records

Filthy Mouth Merch Store

NÜWST

VISUAL PRODUCTION

BY KIINGNXTDOOOR

NÜWST (New West) is the visual production brand led by Kiiingnxtdoor (Kay Dee / King David), a talented director, cinematographer, editor, and colorist based in Regina, Saskatchewan.

Through NÜWST, Kay Dee creates bold, cinematic visuals that bring underground music and independent artists to life with a signature style that’s moody, dynamic, and unmistakably Prairie-rooted. From concept development to final delivery, he handles full music video production — directing, shooting, editing, and grading — while also excelling in fashion edits, lifestyle content, and high-impact social reels.

His work stands out for its professional-grade quality shot right here in Regina. He primarily works with the Sony FX30 cinema camera paired with premium lenses (including the Viltrox 13mm f1.4, 7Artisans 7.5mm f2.8, and 50mm f1.8), delivering sharp, filmic imagery with strong color grading and smooth, energetic editing that performs exceptionally well across YouTube, Instagram, and streaming platforms.

Kay Dee has become a go-to visual partner for Avid Records. He directed, shot, edited, and color-graded the official music video for “FAD3” by Dreyspurpo (from the FADE? project), a seamless collaboration that paired Avid-engineered audio with powerful on-screen storytelling. His ability to capture raw energy while adding a polished, cinematic edge helps our artists stand out and connect with audiences far beyond the Prairies.

We’re proud to partner with NÜWST because Kay Dee lives and breathes the same local underground scene that Avid Records was built to support. Whether it’s a high-energy rap visual, moody aesthetic piece, or quick-turnaround content, NÜWST consistently delivers visuals that elevate the music and strengthen artist branding.

Connect with NÜWST